Branding + Graphic Design + Marketing + Website Design + Videography + Photography + Print + Social + Video Editing + Animation
Web Design + Digital Graphics
Videography + Photography
Baltimore is Hiring Campaign
I led the full branding and creative execution for the Baltimore is Hiring campaign, ensuring an authentic, human-centered approach that highlighted real Baltimore City employees. I refused to use stock imagery, instead capturing the genuine faces and stories of the city's workforce through on-location photography and videography.
My role encompassed:
Creative Direction – Shaping the campaign’s vision to emphasize authenticity and community.
Branding & Design – Crafting a cohesive visual identity that resonated with Baltimore residents.
Marketing Strategy – Developing messaging and materials to drive engagement.
Photography & Videography – Traveling to multiple city locations to document real employees in action.
Website Design – Creating a seamless digital experience for job seekers.
Video Editing & Animation – Bringing the campaign to life through motion graphics and storytelling.
Print & Social Media – Designing assets for both digital and physical outreach.
Creative Direction – Shaping the campaign’s vision to emphasize authenticity and community.
Branding & Design – Crafting a cohesive visual identity that resonated with Baltimore residents.
Marketing Strategy – Developing messaging and materials to drive engagement.
Photography & Videography – Traveling to multiple city locations to document real employees in action.
Website Design – Creating a seamless digital experience for job seekers.
Video Editing & Animation – Bringing the campaign to life through motion graphics and storytelling.
Print & Social Media – Designing assets for both digital and physical outreach.
With the support of a producer and another videographer, I handled creative direction, design, photography, videography, marketing, web design, and animation. This campaign was a testament to Baltimore’s dedicated workforce, proving that our city employees are the heart of what makes Baltimore strong.
