Branding + Design + Marketing + Website Design + Print + Social
Website Design
Branding
Brand Assets
Custom Sticker Graphics
Photography/Filters
Website Logo Animation
Print
Campaign Design, Art Direction, UX, and Visual Strategy
Bmore This Summer is a citywide campaign designed to spotlight youth-focused opportunities, events, and resources throughout Baltimore. I led the visual development of the brand—from concept to execution—ensuring it felt bold, vibrant, and unmistakably Baltimore.
Working alongside Laura Ndikumana, who designed the logo and helped establish the core concept, I expanded the brand into a full visual system and digital experience.
My role included:
– Brand art direction & visual identity
– Website design + user experience
– Custom iconography & illustration
– Photography
– Social + print graphics
– Event and campaign materials
– Digital templates and design systems
– Color palette, type hierarchy, and styling
– Visual storytelling across platforms
– Brand art direction & visual identity
– Website design + user experience
– Custom iconography & illustration
– Photography
– Social + print graphics
– Event and campaign materials
– Digital templates and design systems
– Color palette, type hierarchy, and styling
– Visual storytelling across platforms
This campaign was about more than just design—it was about creating a joyful, high-energy brand that connects with youth and community across the city.