Branding + Graphic Design + Marketing + Website Design + Print + Social
For the Mayor's First Term Report, I visually designed a comprehensive and engaging digital experience. To push boundaries and embrace innovation, I created a horizontal scrolling website that functions like a dynamic presentation. This distinctive design, paired with a downloadable static PDF, brought the report’s content and statistics to life in a modern and impactful way.
This project required a multidisciplinary approach:
Branding: Developing a cohesive visual identity to reflect the city's values and achievements.
Digital Graphics: Crafting visuals that effectively communicate complex statistics and narratives.
Web Design: Designing a visually compelling, horizontal scrolling website for a unique and memorable experience.
UI/UX Design: Ensuring an intuitive and innovative interface that works seamlessly across devices.
Marketing: Strategizing and creating materials to promote the report’s release.
Performance Analytics: Implementing tools to measure engagement and gather insights for ongoing improvement.
The result is a forward-thinking, digital-first report that not only highlights the administration's accomplishments but also captivates the community with its innovative, presentation-style platform.
